You exhibited at Art Basel? Great. Now it’s time to keep up the momentum—without the pressure—by choosing the right summer fairs that offer more intimacy, experimentation, and meaningful collector relationships.
Beyond Basel—Why Summer Still Matters
Art Basel 2025 may be the art world’s main event in early summer, but it’s not the final word. Once the excitement of Basel fades, savvy galleries know the season is far from over. In fact, the weeks that follow are some of the most strategic for increasing gallery sales, reaching international art buyers, and experimenting with new gallery narratives.
As collectors pivot toward travel, leisure, and lifestyle experiences, Europe’s best summer art fairs provide a unique space: more intimate than Basel and filled with high-value encounters.
Art Basel 2025: 19 - 22 June 2025
Art Basel remains the most influential art marketplace for galleries and collectors. It sets the tone, makes the headlines, and drives much of the global conversation around online art sales platforms and international art fairs for galleries. But while the spotlight is bright, it’s also crowded. Basel is a peak moment—but not always the best one to have meaningful conversations or test new ideas. That’s where the summer fairs come in.
The Best Art Fairs in Europe Summer 2025 Edition
If you're planning your art gallery strategy for 2025, here are four art fairs to not miss out:
1. Art-o-rama (Marseille, August 29–31, 2025)
Known for its boutique scale and curator-driven programming, Art-o-rama is ideal for galleries that want to push boundaries. Last edition welcomes 5 000 visitors between collectors, curators, and critics in a relaxed yet intellectually sharp atmosphere. Marseille’s Mediterranean charm adds a lifestyle edge, while the fair's tight edit ensures boosted gallery visibility online through focused attention.
Deborah Bowmann, French Cliché, Paris, Art-o-rama 2022 © Margot Montigny
2. MENART Fair – Summer Edition (Paris, June 27–29, 2025)
MENART’s new summer Paris edition offers a fresh and focused lens on contemporary art from the Middle East and North Africa (MENA). For galleries working with artists from this region, it’s a strategic move to position themselves within a specialized but growing collector segment.
Foire de Menart 2024 © Ronan Nouri
3. CAN Art Fair (Ibiza, June 27–30, 2025)
The Contemporary Art Now (CAN) Art Fair in Ibiza has quickly established itself as a key destination for collectors looking to discover bold and emerging talent. Set against the backdrop of Ibiza’s creative and cosmopolitan atmosphere, CAN offers a selection of international galleries focused on new contemporary voices—from figurative painting to experimental media. For galleries seeking to build their brand presence in a luxury destination and generate fresh momentum post-Basel, CAN is a compelling, collector-rich opportunity.
Can Art Ibiza 2024 © hube
4. Saint-Tropez Pop-Ups
These smaller pop-up fairs and curated exhibitions in the French Riviera - like PAD Saint-Tropez or L’Atelier Unik Art Week, help galleries grow their art business and explore new geographies without committing to a mega-fair model. They’re cost-effective, high-touch, and ideal for launching new programs.
Make Summer Work for You
Summer art fairs aren’t just filler between Basel and Frieze. They’re increasingly important pillars in a smart art gallery strategy for 2025. These events allow you to increase gallery sales, test curatorial innovation, and build collector trust—often in more meaningful ways than the global blockbuster fairs. Applications are open, collectors are curious, and the season is yours to shape.
Looking for more on how to exhibit at summer art fairs or optimize your digital outreach?
Explore how Artsper can help you not only boost your online presence during and after fairs, but also convert momentum into long-term growth. As a leading art marketplace for galleries, we provide the digital tools you need to help you sell art online and stay connected with collectors. Artsper also partners with key international fairs such as Swab-Barcelona, Lille Art Up!, and most recently MENART Fair, to give our galleries even more visibility and impact across the global art scene.
Let summer 2025 be your growth season—not your off-season. Join the galleries who are using Artsper to stay present, strategic, and collector-focused—online and off.
