In this interview, we explore the journey of TUBE Galerie, a contemporary and urban art gallery founded in 2018, as it navigates the challenges of building an online presence and reaching an international audience. Through a partnership with Artsper, TUBE Galerie has been able to overcome these challenges, expanding its reach and enhancing its digital presence. In this conversation, the team at TUBE Galerie shares their experience, the results they've seen, and how Artsper has played a key role in their success.
André Saraiva, AMOUR, 2020 available on Artsper
Gallery Introduction
TUBE Galerie, founded in 2018 in Lyon, is a dynamic space committed to promoting contemporary and urban art. With a strong focus on emerging talents, the gallery is dedicated to discovering and supporting new artists, while maintaining an open perspective on the international art scene. Its bold programming and ongoing commitment to its artists reflect the gallery's mission to democratize access to contemporary art, making it more accessible to a wider audience. By strengthening its visibility among both private and institutional collectors, TUBE Galerie continues to foster a vibrant platform for artistic expression.
Why Artsper
TUBE Galerie chose Artsper due to its strong reputation in the art industry, its intuitive platform, and its ability to connect galleries with an international audience. Additionally, the personalized support provided by Artsper allowed them to launch quickly and efficiently.
Before joining Artsper, their main challenge was online visibility. It was difficult to reach an international audience. The development of online art sales seemed complex to them, along with digital communication and managing the online offerings.
Seen, Multi Seen, 2020 available on Artsper
Artsper has played a significant role in boosting the gallery’s visibility. Thanks to the platform, TUBE Galerie was able to reach collectors in over 10 countries, something that would have been difficult through their usual channels. The exposure of their artworks on the homepage, through newsletters, and personalized recommendations has greatly increased their traffic and sales.
The gallery also experienced notable successes through Artsper, including sales of works by artists NEF and BZE to collectors in the United States and Asia. These sales motivated TUBE Galerie to continue building lasting relationships with these artists, who deserve even more visibility.
Impact and results
Since joining Artsper in 2020, TUBE Galerie has seen a significant impact in both sales and online visibility. On the sales side, the gallery has experienced a remarkable increase, with a return on investment (ROI) of +2,397 in the last six months. The turnover has reached five-figure amounts, and the average sale price has risen by 19% compared to the same period. In terms of visibility, the results are equally impressive: the gallery’s artworks have seen a 3,403% increase in views over the past six months. Additionally, the number of artworks added to wishlists has risen by 11% in the same period. This has allowed the gallery to attract new collectors, particularly from key markets such as the United States, Australia, and South Korea.
Artsper has played a key role in strengthening TUBE Galerie's online presence, not only boosting sales but also expanding its international collector network and continuously increasing visibility.
Nef, The girl with the lost pearl earring, 2021 available on Artsper
A concrete example of this success was:
A collector discovered the artist NEF, which led to her being represented at the Parisian URBAN ART FAIR with Vangart, at the ART FAIR Philippines with SUPER-DUPER GALLERY in Asia, and also in Bangkok with JOYMAN GALLERY. Sales were made, and the collaboration with Vangart continues.
A future together
TUBE Galerie’s upcoming goals include establishing a long-term collaboration with a Lyon-based gallery, as well as expanding their network of partnerships with fellow galleries. They also aim to further develop the growing career of artist NEF in Europe, with her constantly evolving body of work.
Dalek, Sans-titre, 2017, available on Artsper
Artsper will continue to be a central part of the gallery's business model:
Artsper has become a central channel in our digital strategy. We plan to intensify the use of their statistical and marketing tools to refine our offerings and better target our international buyers.
The collaboration between Tube Gallery and Artsper is a testament to what’s possible when innovation meets passion for contemporary art. By joining the platform, Tube Gallery has expanded its reach, connected with collectors around the world, and strengthened its digital presence, all while staying true to its curatorial vision. If you're looking to amplify your visibility, connect with new audiences, and grow your gallery in the digital age, now is the time to join Artsper. Let us help you write your own success story.