In the expansive realm of contemporary art, democratizing access to artistic expressions stands as an imperative mission. Broadening the audience spectrum while reflecting diverse tastes and financial capacities has emerged as a pressing goal.
At Artsper, we ardently champion this vision and are thrilled to spotlight the fruitful partnership spanning over eight years between our platform and Open Art Galerie. This collaboration epitomizes our joint dedication to making art accessible to all, maintaining unwavering standards of quality and enriching artistic experiences.
At the core of Open Art Galerie and Artsper lies a mutual aspiration : to democratize contemporary art and extend its reach to a broader audience. This shared mission transcends the confines of traditional gallery spaces, reflecting a collective endeavor to dismantle long standing barriers to art access. With an interesting pricing and marketing strategy, we see a sincere commitment and a deep desire to democratize art, a value shared by Artsper and Open Art Galerie.
Today, we're delighted to explore how the collaboration between Open Art Galerie, represented by Jean-Philippe Berger, and Artsper has enabled this gallery to thrive. With 146 sales in 2023, their success testifies to the effectiveness and relevance of a strong presence in the online art market.
Number of artworks sold by Open Art Galerie in 2023
Embracing Accessibility
As the art market continually evolves, digitalization assumes an increasingly pivotal role, offering new vistas and engaging previously untapped demographics. Galleries embracing a 2.0 approach play a pivotal role in navigating this dynamic landscape. Through its partnership with Artsper, Open Art Galerie fully embraces this progressive ethos, prioritizing accessibility as a cornerstone of its operational philosophy.
Open Art Galerie's commitment to accessibility is palpable in its pricing strategy, with works priced affordably, averaging around €600. This deliberate pricing approach enables a wider demographic to engage with contemporary art, facilitating art acquisition without imposing financial constraints. Jean-Philippe Berger says to us “The gallery stands out for its very attractive pricing policy : over 90% of works are offered at less than 1,000 euros (average sale price around 700 euros).”
“La liberté à travers un kaléidoscope” - Jean-Philippe Berger
A committed and active gallery
Daily updates
Open Art Galerie stands out for its unwavering commitment to maintaining a constantly updated catalog of works. The gallery works assiduously to offer its customers a fresh and dynamic experience by regularly proposing new pieces of art. The manager, who runs his site alone, works hard every day to ensure the relevance and variety of his artistic offering. This devotion to maintaining a lively catalog testifies to Open Art Galerie's unwavering commitment to its clientele and to the promotion of contemporary art.
Mastering digital tools : Staying active is key
The regularity of Open Art Galerie's catalog updates not only provides a quality user experience, it also plays a crucial role in the gallery's referencing and positioning in Artsper's algorithm. Indeed, the frequency of updates is a decisive criterion in Artsper's recommendation algorithm. Thanks to this sustained activity, Open Art Galerie benefits from favorable positioning in search results, which increases its visibility and chances of sales. What's more, this constant involvement is rewarded with badges and other distinctions on the Artsper platform, further enhancing the gallery's credibility and appeal to collectors.
Open Art Galerie activity on Artsper in 2023
Artsper's contribution to Open Art Galerie's success
Online sales platform
By offering increased visibility and global reach for their work, Artsper enables these galleries to reach an audience far beyond their traditional borders. A few years ago, Open Art Galerie decided not to have a permanent exhibition space (a physical gallery, strictly speaking), to concentrate on the digital art market : “From 2007 to 2018, I had an exhibition space in the city center. Since 2018, I've been running my business mainly via the internet, although I still offer my customers the chance to see my work in a showroom.” As a result, Artsper is much more than just an online showcase; “it’s an indispensable partner for developing my sales” and expanding the company's international clientele.
Facilitating sales
Artsper not only showcases Open Art Galerie's works, but also facilitates transactions, supporting the gallery in the efficient management of its online sales. With user-friendly features and dedicated customer service, Artsper simplifies the buying process for collectors, resulting in increased sales and improved customer satisfaction for galleries like Open Art Galerie.
Open Art Galerie catalog
Artist in the spotlight : Ralph Resch
Thanks to the visibility offered by Artsper, Ralph Resch's works have reached an international audience and found their way into numerous private collections. By 2023, he alone accounted for 40% of the gallery's sales volume ! Quickly spotted by Artsper, many of his works are highlighted and selected in "Our recommendations", placing them at the very top of the algorithm.
“Tropique” - Ralph Resch
Open Art Galerie is thus a perfect example of how to combine affordability, artistic commitment and effective use of the Artsper platform to achieve its goals. This gallery embodies the spirit of art democratization, making quality works accessible to a wide audience. The importance of collaboration between Artsper and its gallery partners cannot be underestimated in promoting a shared mission of democratizing art, opening up exciting new prospects for the contemporary art industry.