The present era can be described in many ways, but one term stands out above all: "digital." In the contemporary art market, embracing digital technology has become essential to ensure accessibility.
At Artsper, this digital transformation is at the core of our mission, and we are excited to share the success of our partnership with Stefanini Arte. Since the collaboration began in 2022, it has proven to be an excellent example of how digitalization helps galleries stay aligned with the ever-evolving dynamics of the contemporary market.
Sol LeWitt, Two Asymmetrical Pyramids and Their Mirror Images (Counterpoint), 1986
Meet the Gallery
Stefanini Arte was founded in Rimini (Italy) by a group of publishers and art dealers with extensive experience in the sector since 1976. Their goal is to reach new markets and customer segments through diverse sales channels. Today, the gallery offers a unique collection on Artsper, distinguished by its vast and culturally rich selection of works. The collection spans from the great early 20th-century masters of engraving—such as Carrà, Marino Marini, Picasso, Dalí, De Chirico—and extends to key figures of the second half of the 20th century and international contemporary art, including Sol Lewitt, Kounellis, Merz, Man Ray, Schifano, Rotella, Chia, Paladino, Pistoletto, and more.
Stefanini Arte is proud to be a reference point for collectors and enthusiasts, whether experienced or newcomers, who appreciate culture and seek original, high-quality, and valuable artworks.
A perfect match: Partnering with Artsper
Joan Miró, Ubu aux Baléares, 1971
The art market is rapidly evolving and traditional direct sales channels are sometimes no longer adequate for reaching a wide audience. Stefanini Arte saw in Artsper an opportunity to effectively expand their potential market on a large scale, to an international, diverse, and increasingly digital audience.
After analyzing the artistic offerings, commercial strategies, and clientele of major art marketplaces, I concluded that our catalog and the Stefanini Arte brand would align well with Artsper's platform, creating mutual value and expanding our reach.
One of the key reasons Stefanini chose Artsper is the platform's practicality and ease of use, both on desktop and mobile. In addition, the features designed specifically for galleries are invaluable. For example, the ability to create private offers based on engagement analysis and the "My Portfolio" function, which allows for the creation of personalized catalogs tailored to clients' interests and requests. Furthermore, the professionalism and support of the Artsper team have been instrumental in fostering the growth of this collaboration over time.
Impacts and results
Over 2023, Stefanini Arte has demonstrated good performance on the platform. Artsper has been an important secondary source of revenues: in 2023 the gallery generated a five digit figure, quintupling the result compared to 2022. By expanding their online presence through the platform, the gallery has effectively added a new channel for sales, proving the value of embracing digital channels in the contemporary art market. This success highlights how galleries can leverage online platforms to complement traditional sales methods and unlock new revenue streams.
Mimmo Rotella, Pepsi, 1998
Secondly, Artsper has been instrumental in increasing Stefanini Arte’s visibility and reach on the international stage. Through the platform, the gallery has attracted a wider audience, engaging art collectors and enthusiasts from around the world.This growing international recognition has played a key role in strengthening the gallery’s position in the global art market.
Our collection includes renowned artists such as Mirò, Braque, De Chirico, and Ensor. Artsper's platform has allowed international collectors, particularly from Northern Europe, to discover a highly engaging catalog and recognize us as serious and reliable art dealers. Artsper has allowed us to expand the borders of our activity.
Key factors driving this success include a commitment to accessibility through a thoughtful pricing strategy that offers affordable works, allowing a broader audience to engage with contemporary art without financial barriers. Indeed the average price is 1200€. Additionally, the gallery's diverse catalog spans various media—photos, paintings, sculptures, and engravings—catering to the varied tastes of collectors and enhancing their ability to find pieces that resonate with their preferences. Finally, the catalog is perceived as consistent with the gallery's vision, showcasing authentic works that align with its artistic direction.
Massimo Vitali, Bari 2003, 2003
A future together
Stefanini believes that, like any business, an online presence is essential for galleries to be relevant. To maintain this, Artsper is becoming a crucial part of the gallery's future. This partnership is part of a multichannel strategy that began about five years ago and is still evolving. The gallery plans to expand its catalog on Artsper by introducing new extraordinary pieces.
What unites Stefanini Arte and Artsper is the ability to turn challenges into opportunities, adapting to change. For galleries ready to embark on a new adventure, Stefanini Arte’s success story is tangible proof of how far we can go together.
I must admit, I am always moved when a customer writes to thank us or compliment us on a piece they’ve just received, perhaps from the other side of the world.