Meet Morena Beltrami: founder of the renowned Italian gallery MobeArt, and pioneer in the art world.
From Vision to Reality: Partnering with Artsper
For years, the Italian art scene primarily operated through traditional galleries, often charging artists steep fees for exhibitions that didn’t always translate into sales. But Morena saw an opportunity: the internet could make art accessible on a global scale, offering a professional platform for artists to reach a wider audience.
“Since 1990, I’ve always believed that the future of making art known is by using the internet to reach a global audience,” Morena reflects. “In Italy, the focus was still on traditional galleries, where artists paid hefty fees for exhibitions that rarely led to sales. I wanted to change that by bringing art sales to professional online platforms, imagining it would lead to more exposure and opportunities for artists.”
In 2017, she discovered Artsper, which she credits with making her vision a reality. “Thank God I found Artsper,” she says. “Their expertise helped make my ideas concrete.”
Schagen Vita, Woman in a Chair, 2024
Harnessing Artsper’s Features for Sales Success
Artsper’s data insights have been invaluable in shaping MobeArt’s approach. “The platform’s surveys, which track customer preferences—whether for abstract art, expressionism, or other styles—are incredibly helpful,” Morena notes. “These insights reveal which types of works are in high demand and allow us to make informed decisions about the artists we feature. It’s all about aligning with collectors’ evolving tastes while fostering emerging talent.”
Morena also highlights the importance of Artsper’s comprehensive artist pages. “One of the latest features I’ve found so useful is the comprehensive artist page, which includes photos of the artist working in their atelier. This approach offers potential collectors a fuller, more immersive understanding of the artist’s process and the work the gallery seeks to showcase,” Morena explains. “By featuring artists in their creative spaces, it offers a deeper connection to their craft and enhances the gallery’s ability to elevate their profile.”
Impact on MobeArt’s Growth and Visibility
For MobeArt, partnering with Artsper has not only expanded its market reach but has also elevated the gallery’s standing within the art community.
“The artists I chose to work with were already familiar with Artsper, and they felt honored to be a part of it when I brought them on board. For us, being on Artsper is a source of pride and satisfaction, as it offers both the artists and the gallery increased visibility and credibility within the art community,” Morena says. “The platform helps us connect with a broader, more engaged audience of collectors and enthusiasts, which adds significant value to our presence.”
Beyond visibility, Artsper’s tools for curation, art advisory services, and marketing support have provided invaluable guidance. “The Curated Selection, Art Advisory Services, and Marketing Support that Artsper offers are instrumental in helping us achieve increasingly ambitious goals. Without Artsper, reaching this level of success and exposure would be much more difficult to attain,” she adds.
Luigi Iona, Alto orizzonte, 2024
Tracking Success with Artsper
MobeArt’s results on Artsper are impressive by any standard. Since joining the platform in 2017, MobeArt has seen a consistent and robust growth in orders. “As a small gallery, our priority is growth and discovering innovative artists to introduce to the market. We focus on customer satisfaction, keeping artist pages updated and works available,” Morena explains.
This dedicated approach has paid off. “We have finalized approximately 2,739 orders, with a 30% monthly growth compared to the previous year. This achievement would not have been possible without Artsper’s support.”
An Unparalleled Partnership
Morena describes her experience with the Artsper team as nothing short of flawless. *“For every order, we’re directed with great professionalism on how to finalize it. Artsper maintains continuous contact between us and the customer, which has been invaluable for us,”* she says.
Even during the most challenging times, such as the COVID pandemic, Artsper has remained a reliable partner. “While many galleries in Italy had to shut down during this difficult period, Artsper allowed us to keep going. Their professional assistance made it possible for us to stay active and even thrive,” she recalls.
Dr. Love, Lady Love, 2024
Advice for Other Galleries Considering Artsper
For gallery owners contemplating a partnership with Artsper, Morena’s advice is simple: dive in. “Immerse yourself in this incredible opportunity! There are no platforms quite like Artsper to truly support your growth,” she insists. “Their approach, resources, and support create an environment that fosters success, even during challenging times.”
Looking to the Future
As MobeArt continues to flourish, Morena is optimistic about the future with Artsper. “Artsper’s growth strategies are constantly evolving, and this in turn affects our growth as well. I am very confident about the future,” she shares.
Through a pioneering vision and a transformative partnership with Artsper, Morena Beltrami and MobeArt exemplify how online platforms can significantly expand their reach. For galleries ready to embrace digital innovation, MobeArt’s story is a compelling testament to what’s possible with Artsper.